No. Typically the phrase “business coaching” refers to what is more accurately described as mentorship, advisement, or consulting. Although we have experience in launching, scaling, and exiting startups ourselves, this serves more as context rather than a playbook that we give to founders. We believe that there are plenty of experts out there that provide founders with this kind of support, and we are here to fill the gap of truly empowering founders to find and follow their own wisdom.